![]() As we continue on our own journey of success, we are committed to extending a helping hand and paving the way for others, ensuring that we all rise together. We actively seek out opportunities to foster collaboration, mentorship, and partnerships that promote diversity, equity, and inclusion. We are dedicated to uplifting women and BIPOC founders, providing them with the necessary support and resources to thrive in an industry historically dominated by white males. We speak well of our team members, as well as our competition, and always treat both with respect.Īt Uncle Nearest, we recognize the importance of creating a more vibrant and inclusive spirits industry. Positive words and actions manifest the same. Respect and honor, not competition, is what shapes us. But our company not only honors two men for their unlikely friendship and legacies of excellence, we honor one another knowing what we are doing has never been done before, and may never be done again. Our company’s founders began this company with one guiding principle, “We will raise up one legend without harming the legacy of another.” That remains true to this day. WE DO ALL THINGS BEST, WHEN WE DO THEM WITH HONOR We set ourselves apart in the adult beverage industry by embracing what we still do not know and rooting for one another to keep discovering more. We encourage one another to continue learning, in all areas, carrying forth no judgment. THE MORE WE KNOW, THE MORE WE HAVE YET TO LEARNĬomplacency is the greatest foe of greatness. We pursue holistic approaches to every aspect of our business, reducing waste and determining daily to be the kind of neighbor we’d want just over the fence. This means we are strategic in creating sustainability - from our brand to our company to the environment. In an age of create, flip, repeat - we are creating a company and brand to carry a legacy for many lifetimes to come. In order to accomplish that, we have to put our honest thoughts on the table, be radically open-minded, allowing the best ideas to rise to the top. In order to be successful, we have to be independent thinkers - so independent that when passionate about something, we’re willing to bet against the consensus. WE ARE CREATING A CULTURE OF RADICAL TRANSPARENCY Every team member’s unique voice adds value and contributes to the richness of our discussions and decision-making process. We foster an environment where individuals feel comfortable sharing their thoughts and opinions without the need to conform to societal or professional norms. We embrace and encourage open expression of diverse perspectives and ideas within our team. We are not just shaping a company we are building a company that has the power to help shape how people are viewed and treated in the world. Then at the hundred and first blow, it will split in two, and we will all celebrate not just the blow that did it, but all that had gone before.įollowing the leadership of Nearest and his star pupil, we look for our common bonds no matter what in the world might otherwise divide. It’s then we must consider a stonecutter hammering away at his rock, perhaps a hundred times without so much as a crack. If the end result will be “okay,” we look for a better option and pivot quickly, as to not waste precious time.Īt times it may seem as though what we are doing isn’t working. WE DO IT WITH EXCELLENCE OR WE DON’T DO IT AT ALL ![]()
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